First impressions count. Customers initially decide on wether they like your businesses by it’s look and feel, by it’s branding. Your branding builds trust, authority and values. Branding is not your logo. Branding is what people say about you when you are not in the room. Branding is your look, tone and feel.

Good business branding effectively communicates the values of your business, shouts out what your business stands for and what sets you apart from the competition.  Everything about your branding sings your personality, the confidence you have in your product and promotes trust. Much of this is subliminal. Branding can express an attitude or feeling. It can express and build a sense of reliability and security.

Customers develop a loyalty to a brand through excellence in service, excellence in product and a familiarity of the businesses branding tone. They recognise and trust brands who have known reliability. 

Why Branding is so Important

  • Well-designed branding sets the direction and tone of your business
  • Branding is what gives you a reputation and, ultimately, a future. Because of the importance of branding, you should build a strong brand right from the start so your business can consistently maintain it as it grows.
  • Branding builds an emotional connection. It makes you memorable.
  • A clear brand tone is vital – developing a style guide across all aspects of your brand provides consistency and helps to make your business easily recognisable
  • Great Branding gives your business a purpose and direction.

Telling Your Story

Branding is everything. Your story is the heart of your business.  Take the time to curate your brand identity. If you need help, reach out to Vigour Graphics.

Being on the front foot this year is as simple as contacting us.

Review + Refresh = Results. 

Branding is vital!