– Have an aesthetic website

– Optimise your product listings

– Solidify your website SEO

– Be accurately placed on Google Maps.

– Build an email list, start a newsletter

– Google Reviews, ask to be reviewed by your client

– Testimonials, ask every client after close of sale or transaction 

– Email sequencing triggered after an action on your website

– Quality blogging, if you are time poor, pay to have them written

– Guest blogging, blog for a business referral partner, make sure it links back to your site

– Harness the power of social media

– Submit your site to local online directories

– Post on forums

– Offer a free resource (ie a downloadable item) in exchange for their email address

– Outreach marketing (reaching out to potential customers, influential individuals, or brands with a strong relationship with your target audience.)

– Say it with your email signature

– Focus on quality information on your site, content is King as well as technical SEO

– Use high-quality images. Invest in a photographic session.

– Provide an excellent customer experience and support service

Check them off against your site. Hope this helps. Nat:)