Search Engine Optimization (SEO) is a critical aspect of digital marketing that helps to increase the visibility of your website in search engine results pages (SERPs). Here are 20 simple SEO tips that can help you make big changes to your rankings, traffic, social followers, and most importantly, your enquiries and sales:

  1. Track a wide selection of keyword rankings to understand how your website is performing for different keywords and phrases.
  2. Make sure your contact information is up-to-date and easily accessible on your website.
  3. Check if you have enough content on your website, and if not, consider creating more.
  4. Check if you have enough external content, such as guest posts or backlinks, pointing to your website.
  5. Put your site in secure HTTPS mode to protect your visitors’ data and improve your search engine rankings.
  6. Check your competitor’s backlinks to understand where they are getting their links from and how you can replicate their success.
  7. Check your own backlink profile to identify any spammy or low-quality links that may be hurting your search engine rankings.
  8. Create long, engaging content that provides value to your visitors and helps to increase the time they spend on your website.
  9. Name and tag your images correctly to help search engines understand what your images are about.
  10. Monitor your reviews and ratings, and respond to any negative feedback to improve your reputation and boost your rankings.
  11. Pay attention to Google Analytics to understand how visitors interact with your website, and identify areas for improvement.
  12. Don’t be afraid to link out to other websites, as this can help to improve the quality of your content and increase your search engine rankings.
  13. Make sure your site loads fast, as this can have a big impact on your search engine rankings and user experience.
  14. Create and embed video on your website, as this can help to increase engagement and attract more visitors.
  15. Be active with your blog by publishing new content regularly and engaging with your readers.
  16. Build internal links within the body of your pages to help visitors navigate your website and improve your search engine rankings.
  17. Submit your sitemap to Google to help search engines understand the structure of your website and improve your search engine rankings.
  18. Be active with your social media profiles, and use them to promote your website and attract more visitors.
  19. Make sure your site is as mobile-friendly as it could be, as this can have a big impact on your search engine rankings and user experience.
  20. Above all, be patient! SEO is a long-term strategy, and it may take some time to see the results of your efforts.

By implementing these 20 simple SEO tips, you can improve your search engine rankings, increase your traffic, and ultimately boost your enquiries and sales. Remember to be consistent, patient, and always strive to provide value to your visitors.