Google My Business is Changing and How You Can Update Your Profile

Google My Business is Changing and How You Can Update Your Profile

Google My Business is changing to Google Business Profile. Find out how to update now to ensure your business success!

Google has announced that the name of its local listing platform, Google My Business (GMB), is changing to your “Google Business Profile”.

What is Google Business Profile – formally Google My Business?

Google Business Profile is an easy to use tool to help businesses manage their online presence across Google. Google Business Profile helps customers find your business and any necessary information found through Google Maps and Search.

Keeping your Google Business Profile updated is important to your success. When you have a Google Business Profile, you are playing on Google’s playground. That means you must follow Google Business Profile’s guidelines – otherwise, your business profile can get suspended.

If you only supply goods and services online, then you are technically not allowed a Google Business Profile. You must have a physical business address.

Google Encourages User-Generated Content

Google algorithms favour businesses that are recognised as an authority in their field and provide quality information for audiences. Therefore, Google encourages user-generated content like reviews; Q&As; updates; photos; videos; and more. So it is recommended to check up on it and update regularly. 

It’s important to note, your Google Business Profile is a community profile. It is not solely yours. It’s important that you make sure that the user-generated content that is added to your profile is legitimate.

we recommend small businesses manage their profiles directly on Search or Maps.

To keep things simple, ‘Google My Business’ is being renamed ‘Google Business Profile. In mid-2022, the Google My Business app will be retired, so more businesses can take advantage of the upgraded experience on Search and Maps. Moving forward, we recommend small businesses manage their profiles directly on Search or Maps.

To do this, just do a search for your company’s name on Google or on the Google Maps app and you’ll see an option to verify your Business Profile if you haven’t already. From Search or Maps, you can edit information people see when they search for your business like your address, business hours, make posts, respond to reviews, and more.

Over the next few months, all businesses that create a Business Profile on Google will be allowed to complete their setup directly on Google Search and Maps. You will also be able to see if your profile is publicly visible.

What about Multiple Locations?

If your business has multiple locations, or you are an agency that manages multiple client locations, the best way to manage your profiles is to log in to the Business Profile Manager dashboard.

If you are a local business with only one location, the easiest way to manage your Google Business Profile is from the Google Search Area.



Like all things Digital – there are many more changes to come

There are a heap of new rollouts on their way as well, so stay tuned.

If you haven’t yet, you can sign up for your Google Business Profile here: https://www.google.com/business/

Alternatively, we can set up your Google Business Profile for you. This is also an option with any website build we do.

digital

Great Little Tips for a Small Business

Great Little Tips for a Small Business

Whether you are new to business or a 30 year veteran, it is never to early, or late to take pen to paper (I know, kinda old fashioned hey…) and jot down a few things about what is actually happening in your business and where it is at.

I love working with small businesses and this week had some really common threads running through our discussions, that I thought I would share them with you. Here are my Great Little Tips for a Small Business. They are a little random, but these strategies are what came up the most.

 

1. Never stop looking for new Ideas. Even if you are enjoying amazing business success, always keep adding fresh ideas to keep you super vibrant in the market place.

2. Go out and Network with people. Referrals are your best advertisement. You will build trust that is not easily built with a company name only. Your face is your business, be more personal, head out, mingle in business groups, be prepared for questions, make personal connections & always bring your business cards!

3. Be visible Online. A whopping 97% of internet users will search online for local goods and services, before heading down town to buy. So if you do not have an online store front, even and information page, now is a good time to pursue one. You don’t have to break the bank, even Facebook is better than nothing at all.

4. Offer something for Free! If you have an online store, give customers free shipping, 58% of consumers say they are willing to add extra items to their cart to meet the free shipping threshold. Simply offering that perk can mean more turnover and money in your pocket for 2018.

5. Lend the Money! On your e-commerce website, offer Online Lending services such as Zip Pay or Afterpay. This means customers enjoy the convenience of having something now, and paying for it later. (You still get payed now too…)

6. Be Available. Can your customers easily purchase from you? Can they contact someone? Can they easily make an appointment with you? I often meet in a coffee shop so we both, as small business owners can “get out” for a while. I meet at the next available opportunity I have, even if our project isn’t starting for another 3 months.

7. Build an Email Database. Do you have customers email addresses so that you can send them information directly to their mailbox? This is another way you can generate more leads by engaging people via email. Create a weekly Newsletter, offer tips, advice and also some specials if you have some.
How will this be good for business? Well…

  1. Keeps you and your brand in forefront of your customers minds.
  2. Will help you to be seen as an authority in your industry.
  3. Will build trust.
  4. Your Newsletter may even be forwarded on to others.

8. Blog. It fuels SEO (Search Engine Optimisation) on your website. You don’t have to be a professional content writer, just know who you are writing for and why. It can be anything that shares your expertise, creates conversation, or gives your company a voice. A

blog post is the heart of your marketing efforts. It is fuel for Facebook, Linked in, Twitter and Newsletters. You can gain leverage from the content from your blog to all social media platforms.

So there you have it, these are my Great Little Tips for a Small Business, and they are all so easy to implement. If you need help with these, or are after some genius marketing ideas (Thats what my clients say!), give me a call… make 2018 the year you don’t waste any opportunities that come your way.