Simple SEO Tips to Help you be found online…

Simple SEO Tips to Help you be found online…

Search Engine Optimization (SEO) is a critical aspect of digital marketing that helps to increase the visibility of your website in search engine results pages (SERPs). Here are 20 simple SEO tips that can help you make big changes to your rankings, traffic, social followers, and most importantly, your enquiries and sales:

  1. Track a wide selection of keyword rankings to understand how your website is performing for different keywords and phrases.
  2. Make sure your contact information is up-to-date and easily accessible on your website.
  3. Check if you have enough content on your website, and if not, consider creating more.
  4. Check if you have enough external content, such as guest posts or backlinks, pointing to your website.
  5. Put your site in secure HTTPS mode to protect your visitors’ data and improve your search engine rankings.
  6. Check your competitor’s backlinks to understand where they are getting their links from and how you can replicate their success.
  7. Check your own backlink profile to identify any spammy or low-quality links that may be hurting your search engine rankings.
  8. Create long, engaging content that provides value to your visitors and helps to increase the time they spend on your website.
  9. Name and tag your images correctly to help search engines understand what your images are about.
  10. Monitor your reviews and ratings, and respond to any negative feedback to improve your reputation and boost your rankings.
  11. Pay attention to Google Analytics to understand how visitors interact with your website, and identify areas for improvement.
  12. Don’t be afraid to link out to other websites, as this can help to improve the quality of your content and increase your search engine rankings.
  13. Make sure your site loads fast, as this can have a big impact on your search engine rankings and user experience.
  14. Create and embed video on your website, as this can help to increase engagement and attract more visitors.
  15. Be active with your blog by publishing new content regularly and engaging with your readers.
  16. Build internal links within the body of your pages to help visitors navigate your website and improve your search engine rankings.
  17. Submit your sitemap to Google to help search engines understand the structure of your website and improve your search engine rankings.
  18. Be active with your social media profiles, and use them to promote your website and attract more visitors.
  19. Make sure your site is as mobile-friendly as it could be, as this can have a big impact on your search engine rankings and user experience.
  20. Above all, be patient! SEO is a long-term strategy, and it may take some time to see the results of your efforts.

By implementing these 20 simple SEO tips, you can improve your search engine rankings, increase your traffic, and ultimately boost your enquiries and sales. Remember to be consistent, patient, and always strive to provide value to your visitors.

10 Ways to Build Trust Online

10 Ways to Build Trust Online

Building trust online is crucial for any business, but it can be challenging to establish trust with people you’ve never met or spoken with. Here are 10 ways to gain trust with your clients online:

  1. Be straightforward and transparent about your products, services, and policies to avoid surprises for your clients.
  2. Address and resolve any problems with your products or services promptly and efficiently.
  3. Use video to showcase your knowledge and personality, giving clients the opportunity to “meet” you.
  4. Host webinars to connect with clients and provide valuable content.
  5. Personalise emails to nurture relationships with potential and current clients.
  6. Share testimonials from satisfied clients to boost credibility.
  7. Display any credentials or affiliations that demonstrate your expertise and reliability.
  8. Provide case studies of successful campaigns you’ve created for clients in the past.
  9. Utilise business-rating systems, such as Google ratings, to establish credibility.
  10. Get published in the media to demonstrate your expertise and credibility.

By implementing these strategies, you can establish trust with your online clients and build a strong reputation for your business. Remember to be honest and responsive, and always strive to provide value to your clients.

Ways to attract customers/clients to your website

Ways to attract customers/clients to your website

– Have an aesthetic website

– Optimise your product listings

– Solidify your website SEO

– Be accurately placed on Google Maps.

– Build an email list, start a newsletter

– Google Reviews, ask to be reviewed by your client

– Testimonials, ask every client after close of sale or transaction 

– Email sequencing triggered after an action on your website

– Quality blogging, if you are time poor, pay to have them written

– Guest blogging, blog for a business referral partner, make sure it links back to your site

– Harness the power of social media

– Submit your site to local online directories

– Post on forums

– Offer a free resource (ie a downloadable item) in exchange for their email address

– Outreach marketing (reaching out to potential customers, influential individuals, or brands with a strong relationship with your target audience.)

– Say it with your email signature

– Focus on quality information on your site, content is King as well as technical SEO

– Use high-quality images. Invest in a photographic session.

– Provide an excellent customer experience and support service

Check them off against your site. Hope this helps. Nat:)

Local Search: Targeting your customers

Local Search: Targeting your customers

Almost half of searches on Google are from people looking for local information.

These include:

  • What you sell/ your services
  • Opening Hours (especially on Public Holidays)
  • Telephone numbers
  • Address
  • Menus

If you have a local business relying on local clients, don’t neglect your local SEO and listings.

Here a few SEO tips to capture potential customers who live locally.

  1. Optimize for Google My Business.
  2. Use social media to interact and post to Google My Business.
  3. Make sure your name, address, and contact information are accurate online.
  4. Improve citations and directories on the internet.
  5. Analyze your local SEO efforts.
  6. Boost the internal links on your website.
  7. Optimise all content, URL, headers, and meta descriptions.
  8. Add location pages to your website.
  9. Create Local content.
  10. A mobile-friendly website is a must.
  11. Obtain authoritative and relevant inbound links.
  12. Participate in your in the local online community.