Cybersecurity: 11 steps towards security

Cybersecurity: 11 steps towards security

When it comes to cybersecurity, there are several important measures that businesses website owners should consider implementing.

Here is some advice to help enhance cybersecurity:

1. Keep Software Up to Date: Regularly update all software and applications, including operating systems, web servers, content management systems (CMS), plugins, and themes. These updates often contain security patches that address vulnerabilities.

2. Strong Passwords and Multi-Factor Authentication (MFA): Encourage the use of strong, unique passwords for all accounts and systems. Implement multi-factor authentication wherever possible, which adds an extra layer of security by requiring additional verification steps.

3. Employee Education and Training: Educate employees about the importance of cybersecurity and provide training on best practices. Topics may include recognising phishing emails, avoiding suspicious websites, and using secure Wi-Fi networks.

5. Data Backup and Recovery: Regularly backup critical business and website data and store it securely offsite or in the cloud. Test the backups to ensure they are reliable. Having backups enables recovery in case of data loss due to cyber incidents or other disasters.

6. Secure Website Development: Follow secure coding practices when developing websites or web applications. Regularly update and patch the CMS, plugins, and themes. Remove unused or outdated components, as they can become targets for attackers.

7. Firewalls and Network Security: Implement firewalls to protect network infrastructure and restrict unauthorized access. Utilise intrusion detection and prevention systems to monitor network traffic for suspicious activities.

8. Secure Payment Processing: If your website involves e-commerce or handles payment transactions, use secure payment gateways that comply with Payment Card Industry Data Security Standard (PCI DSS) requirements. This helps protect customer payment information.

9. Regular Security Audits and Vulnerability Assessments: Conduct periodic security audits and vulnerability assessments to identify weaknesses in your systems. Regularly scan for vulnerabilities and address them promptly.

10. Incident Response Plan: Develop an incident response plan that outlines steps to be taken in the event of a cybersecurity incident. This includes procedures for containing, mitigating, and recovering from an attack.

11. Engage with Security Professionals: Consider seeking assistance from cybersecurity experts or hiring a cybersecurity consultant to assess your systems, provide guidance, and help implement appropriate security measures.

Remember that cybersecurity is an ongoing effort, and threats continually evolve. Staying informed about emerging threats, staying vigilant, and adapting security practices accordingly are crucial for businesses and website owners to maintain a strong cybersecurity posture. Hope that helps.

Why we build with WordPress

Why we build with WordPress

Choosing the right website platform for a business can be a daunting task. With so many options available, it can be difficult to determine which one will best suit your needs, especially when it comes to startup costs, additional tools, and ongoing licensing fees. However, WordPress is a great choice for businesses. It is a popular and secure website development framework that combines professional design with powerful tools and applications to create an impressive and professional website. Additionally, it is relatively affordable because the large WordPress development community shares their contributions, making it accessible to all businesses.

Benefits of using WordPress include:

  • Ease of use: WordPress is user-friendly and easy to use, even for those with little to no technical experience, once we build your site, we can teach you how to make simple changes. It has a simple and intuitive interface, making it easy to manage. This makes it perfect for micro businesses.
  • Search engines love WordPress sites: WordPress is optimised for search engines, which means that it is designed to help your website rank higher in search engine results pages. This can help increase your visibility and drive more traffic to your website. Additionally, WordPress allows us to easily implement SEO best practices and use SEO plugins to further improve your website’s SEO.
  • You have control of your site: WordPress gives you full control over your website, which means you can make updates and changes to your site whenever you want. We can also install plugins and themes to customise your website’s functionality and design.
  • The design of your website is 100% customizable: WordPress allows us to customise the design of your website to make it look and feel exactly how you want it to. We can create a custom design. Additionally, we can use plugins to add extra functionality and features to your website that will attract customers to your website.
  • Manage your website from any computer: WordPress allows us to manage your website from any computer with an internet connection. This means we can make updates and changes to your site from any location, which is particularly useful for businesses with remote or mobile teams, out-of-business -hours response times and if you want to do some changes as well.

If you’re looking to design or improve your company website, don’t hesitate to reach out to us. We are Australian WordPress Professionals and can help you springboard your online presence overnight to achieve the professionalism your business deserves.

Ways to attract customers/clients to your website

Ways to attract customers/clients to your website

– Have an aesthetic website

– Optimise your product listings

– Solidify your website SEO

– Be accurately placed on Google Maps.

– Build an email list, start a newsletter

– Google Reviews, ask to be reviewed by your client

– Testimonials, ask every client after close of sale or transaction 

– Email sequencing triggered after an action on your website

– Quality blogging, if you are time poor, pay to have them written

– Guest blogging, blog for a business referral partner, make sure it links back to your site

– Harness the power of social media

– Submit your site to local online directories

– Post on forums

– Offer a free resource (ie a downloadable item) in exchange for their email address

– Outreach marketing (reaching out to potential customers, influential individuals, or brands with a strong relationship with your target audience.)

– Say it with your email signature

– Focus on quality information on your site, content is King as well as technical SEO

– Use high-quality images. Invest in a photographic session.

– Provide an excellent customer experience and support service

Check them off against your site. Hope this helps. Nat:)

The Giant Mailbox

The Giant Mailbox

Adapting to the COVID-19 pandemic has been a challenge for businesses worldwide, and Toowoomba business owners are no exception. To keep their businesses running and ensure their services are offered with social distancing in mind, many have had to come up with innovative solutions. One such business owner is Natalie Fogarty, who owns and operates Vigour Graphics, a company that provides web design, graphic design, logos, and branding.

Natalie has been busy during the pandemic, with many businesses approaching her to put more emphasis on online marketing. As people were spending more time shopping online instead of visiting physical shops, Natalie saw a surge in demand for her services. However, working from home meant she had to find a way to make her services more COVID-friendly. Clients would often come to her house to collect their orders, so she needed a solution to safely exchange freight, brochures, business cards, and other printed items.

That’s when she came up with the idea of building a giant COVID mailbox. She enlisted the help of her husband, as well as her mother and father-in-law, to build the mailbox. Natalie wanted to make sure that the mailbox was not only practical but also a nice feature along their road. She decorated it to personalize it and make it her style.

The COVID mailbox has been a hit with her clients. It provides a weather-proof, secure solution that keeps everyone safe and provides contactless delivery. Natalie said, “Now that restrictions are more relaxed, we still use the mailbox, especially for clients who are time-poor and just want to pick up or drop off their jobs quickly and easily at a time that suits them.”

Natalie’s COVID mailbox is an example of how businesses can adapt and find creative solutions to the challenges posed by the pandemic. She believes that it’s important for businesses to learn to adapt during these hard times. “With the new ways we have to do business, we need to think smarter,” she said. “Some of the solutions are so simple to work around. To me, my COVID mailbox made perfect sense for a home business.”

As we navigate the new normal brought on by the pandemic, businesses must be willing to adapt to survive. Creative solutions like Natalie’s COVID mailbox can help businesses provide their services safely while maintaining social distancing.

Great Little Tips for a Small Business

Great Little Tips for a Small Business

Whether you are new to business or a 30 year veteran, it is never to early, or late to take pen to paper (I know, kinda old fashioned hey…) and jot down a few things about what is actually happening in your business and where it is at.

I love working with small businesses and this week had some really common threads running through our discussions, that I thought I would share them with you. Here are my Great Little Tips for a Small Business. They are a little random, but these strategies are what came up the most.

1. Never stop looking for new Ideas. Even if you are enjoying amazing business success, always keep adding fresh ideas to keep you super vibrant in the market place.

2. Go out and Network with people. Referrals are your best advertisement. You will build trust that is not easily built with a company name only. Your face is your business, be more personal, head out, mingle in business groups, be prepared for questions, make personal connections & always bring your business cards!

3. Be visible Online. A whopping 97% of internet users will search online for local goods and services, before heading down town to buy. So if you do not have an online store front, even and information page, now is a good time to pursue one. You don’t have to break the bank, even Facebook is better than nothing at all.

4. Offer something for Free! If you have an online store, give customers free shipping, 58% of consumers say they are willing to add extra items to their cart to meet the free shipping threshold. Simply offering that perk can mean more turnover and money in your pocket for the year.

5. Lend the Money! On your e-commerce website, offer Online Lending services such as Zip Pay or Afterpay. This means customers enjoy the convenience of having something now, and paying for it later. (You still get payed now too…)

6. Be Available. Can your customers easily purchase from you? Can they contact someone? Can they easily make an appointment with you? I often meet in a coffee shop so we both, as small business owners can “get out” for a while. I meet at the next available opportunity I have, even if our project isn’t starting for another 3 months.

7. Build an Email Database. Do you have customers email addresses so that you can send them information directly to their mailbox? This is another way you can generate more leads by engaging people via email. Create a weekly Newsletter, offer tips, advice and also some specials if you have some.
How will this be good for business? Well…

  1. Keeps you and your brand in forefront of your customers minds.
  2. Will help you to be seen as an authority in your industry.
  3. Will build trust.
  4. Your Newsletter may even be forwarded on to others.

8. Blog. It fuels SEO (Search Engine Optimisation) on your website. You don’t have to be a professional content writer, just know who you are writing for and why. It can be anything that shares your expertise, creates conversation, or gives your company a voice. A

blog post is the heart of your marketing efforts. It is fuel for Facebook, Linked in, Twitter and Newsletters. You can gain leverage from the content from your blog to all social media platforms.

So there you have it, these are my Great Little Tips for a Small Business, and they are all so easy to implement. If you need help with these, or are after some genius marketing ideas (Thats what my clients say!), give me a call… make this year the year you don’t waste any opportunities that come your way.

To Rebrand or Not to Rebrand….

To Rebrand or Not to Rebrand….

To Rebrand or Not to Rebrand…. That is the question….

So what is a brand?

Well, It is NOT your logo… ok?

A brand is what people say about you when you’re not around. Your “brand” is what your client thinks of when he or she hears your brand name. It’s everything the public thinks it knows about your name brand offering—both factual, (i.e. the boxes are teal with a teal ribbon on it), and emotional (i.e. it’s luxurious and romantic). Your brand exists only in someone’s mind. It’s your reputation, the feeling people get when they think of your business. Every business has a brand, whether you like it or not. Your brand is who you are, what you do. Or perhaps more to the point it’s how the world perceives who you are and what you do.

Are you thinking of a rebrand?  Why?

Rebranding can be a terrible mistake, or a huge success, and the best way to ensure it’s success is by using an exact plan of attack.

Think about your goals, and think about strategies on how to achieve them, then ask yourself, why do I want to rebrand? Look at, your competitors, the market that your business operates in, your target audiences and technological advances, all of which may affect your business now and in the future.

7 Reasons to Rebrand:

  1. Your audience or customers are changing.
  2. Your current branding does not reflect the business any more due to growth or change.
  3. Considerable growth has led to new markets and the business has outgrown its image.
  4. You want to be moving with the times, the current branding may be old fashioned, maybe your logo was a cheap knock up on opening day with little or no meaning.
  5. To differentiate the business from competitors that have a similar look.
  6. You have a change in your business strategy: Target Audience, Market positioning and Market Share.
  7. To reflect a change in the type of goods or services you provide. Maybe when when starting out, the business offered a particular type of goods or service and a brand was built around that, the name might also reflect this. But as the business has grown, the product line/services have also grown. Your aspirations for the business may also have grown too. This means that the branding has been out grown and needs to be revamped.

The 7 VIP’s (Very Important Points) on Rebranding.

  1. Give your brand a story, find out what makes your product or service resonate with your clients. What makes it different from the rest, how can we raise peoples affection to it.
  2. Be reliable, be steady and trustworthy to your customers. With the change maintain your customers trust and don’t let the brands equity be compromised.
  3. Streamline your identity, avoid the clutter of to many names for to many services.
  4. If your logo is working, keep it, if your name is working, keep it!
  5. Revitalise your brand to broaden your appeal. Make your brand relevant.
  6. Revitalise your brand to broaden your audience. Create a new buzz to reach a new target market.

 

 

Rebranding is really hard work. Every change – from your website to your stationery to your signage, to your Facebook page, it all needs to happen simultaneously to avoid uncertainty or confusion for your clients. Be sure to consider your timeline in advance of the new roll-out.

Rebranding is not for everyone. When making major aesthetic shifts or changing the outlook or the core focus of your business, it can be a confusing process for customers, clients and staff alike. Therefore, communicating your rebrand is essential. Include your staff in the change. Keep them included and provide open communication. Have a prelaunch celebration for your staff to keep them in the loop.  Ensure your stakeholders are aware of the rebrand prior to implementation and keep lines of communication open throughout, build up to the release and celebrate.

Other than that Good Luck!, be excited, be ready and be pro-active to change and embrace your new look and new phase of business! Nat:)