To Rebrand or Not to Rebrand…. That is the question….
Well, It is NOT your logo… ok?
A brand is what people say about you when you’re not around. Your “brand” is what your client thinks of when he or she hears your brand name. It’s everything the public thinks it knows about your name brand offering—both factual, (i.e. the boxes are teal with a teal ribbon on it), and emotional (i.e. it’s luxurious and romantic). Your brand exists only in someone’s mind. It’s your reputation, the feeling people get when they think of your business. Every business has a brand, whether you like it or not. Your brand is who you are, what you do. Or perhaps more to the point it’s how the world perceives who you are and what you do.
Rebranding can be a terrible mistake, or a huge success, and the best way to ensure it’s success is by using an exact plan of attack.
Think about your goals, and think about strategies on how to achieve them, then ask yourself, why do I want to rebrand? Look at, your competitors, the market that your business operates in, your target audiences and technological advances, all of which may affect your business now and in the future.
Rebranding is really hard work. Every change – from your website to your stationery to your signage, to your Facebook page, it all needs to happen simultaneously to avoid uncertainty or confusion for your clients. Be sure to consider your timeline in advance of the new roll-out.
Rebranding is not for everyone. When making major aesthetic shifts or changing the outlook or the core focus of your business, it can be a confusing process for customers, clients and staff alike. Therefore, communicating your rebrand is essential. Include your staff in the change. Keep them included and provide open communication. Have a prelaunch celebration for your staff to keep them in the loop. Ensure your stakeholders are aware of the rebrand prior to implementation and keep lines of communication open throughout, build up to the release and celebrate.
Other than that Good Luck!, be excited, be ready and be pro-active to change and embrace your new look and new phase of business! Nat:)
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